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来源:国外网站推荐 收录时间:2012-12-20

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LifeScript:女性健康生活信息网是位于美国加州的一家女性健康门户网站,致力于将其打造成领先的关注于女性健康的网站。

LifeScript:女性健康生活信息网

在这里,女性朋友可以查找和分享健康生活信息。LifeScript网站鼓励女性朋友关注自己的健康和生活问题,并为她们创建了一个由健康专家和其它用户组成的支持平台。LifeScript网站是发展最快的互联网健康网站之一。它通过不断的投入从最初的健康产品公司发展成如今最重要的、内容丰富的健康生活门户网站。

LifeScript公司成立于1999年,起初只是一个出售定制维生素计划的单一的健康类产品公司。第二年,LifeScript公司又在原来产品线的基础上增加了膳食替代品和营养品。

LifeScript与其他公司达成了战略性合作伙伴关系,扩大消费者的范围,推广并促销该公司的产品。2005年,LifeScript公司充分利用其互联网上广告和订阅量增加这一形势,重新调整了其商业模式,创建了女性健康生活门户网站。现在,该网站每个月的绝对访客有六百三十万而网页浏览量超过三千二百万。此外,还有七百多万的读者订阅其六大电子邮箱每日时事通讯。

2008年末,该公司发起了LifeScript 2.0——LifeScript 的下一代网站。LifeScript 2.0网站进一步将LifeScript 定位成致力于女性健康的唯一日日更新的门户网站。该网站给用户带来了全新的感受和体验,还为用户提供了健康内容搜索、社区和产生流量的工具等。此外,进入该网站的渠道也扩展了。

与其他关注健康的网站不同的是,LifeScript 是唯一一个专门关注于女性健康并能与其核心观众产生共鸣的网站。LifeScript 网站上的内容都是由着名的医生、营养师和健康专家撰写的,因此内容极具权威性,而且极具特色、简单易懂。该网站上的内容及其丰富,涵盖了影响女性健康的各个话题——从让女性心碎的事到心脏病。

One of the fastest-growing online healthy living publishers, Lifescript is dedicated to operating the leading website for healthy living.

Lifescript was founded in 1999 as a single-product company selling customized vitamin plans. The following year, the company added meal replacement shakes and nutritional soy bars to its product line. At the same time, it forged strategic partnerships to promote and sell products to a broader audience.

In 2005, Lifescript shifted its business model to take advantage of the growth in online advertising and its increasing subscriber base. The company launched a women’s health portal that now attracts 10 million unique visitors and 45 million page views monthly (Google Analytics). More than seven million readers also subscribe to its six daily email newsletters.

In late 2008, the company launched Lifescript 2.0. The next-generation website further positions Lifescript as the only daily portal dedicated to women’s health, with a fresh look and feel, expanded channels, health search, community and traffic-generating tools.

Unlike its online health competitors, Lifescript is the only site focusing exclusively on women’s health in a voice that resonates with its core audience. Written by leading physicians, nutritionists and health experts, Lifescript’s content is unique and approachable, authoritative, and covers a range of topics that affect women’s health — from heart disease to heartbreak.

Lifescript aims to help women achieve longer, fuller and more successful lives while empowering them to be their best at work, home and play. This unique approach has helped the company form a close bond with its audience, primarily women ages 30-50 who are proactively seeking healthy lifestyle information.

The company has 75 employees and is headquartered in Mission Viejo, CA, with additional offices in New York City, Chicago and Beverly Hills, CA.

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